In the bustling world of sales, there's a lot of salespeople who have a burning desire to succeed in their careers, but not many understand that mastering the art and science of sales prospecting was is ticket to achieving greatness.

Why it Matters:

When I started in sales I understood that sales prospecting was the heartbeat of this profession. It was the key to unlocking a world of opportunities, and here's why it matters so much:

Nurturing the Sales Pipeline: I realised that to keep a sales pipeline flowing smoothly, I needed to continuously find new potential customers. These fresh leads were like streams feeding into a river, driving conversions and revenue for the business.

Efficient Resource Allocation: I knew that time is the most precious resource. I couldn't afford to waste it on leads that weren't likely to convert. Prospecting helped me allocate my sales efforts where they were most likely to yield results, ensuring that every minute counted.

Market Expansion: in my...

Listen up!

Because I'm about to drop some serious knowledge bombs on you & you're not gonna know what hit ya!

Are you ready? Good!

Because we're going to talk about the importance of upselling to your current clients and why it's...

THE EASIEST SALE YOU'LL EVER MAKE!

Let's face it...

Selling to someone who already loves your product or service is like shooting fish in a barrel.

These people are already loyal to your brand and trust you, so it's a no-brainer to offer them more things to make their lives even better.

And the best part?...

They'll actually thank you for it!

But here's the thing...

You should never just sell to them once and stop there.

That's like eating one Dorito and calling it a day, it's just not gonna happen...

It's important for the longevity of your business and the satisfaction of your customers that you constantly upsell to them and give them new tools and offers that build upon the original thing you sold them.

Think of it like a value ladder...

You start...

Are you leaving money on the table?...

Ever heard the phrase...

"The easiest sale you'll ever make"?...

Imagine this scenario...

You walk into a coffee shop and order a latte. The barista tells you...

"Would you like to add a shot of vanilla syrup for an extra 50 cents?"

You think about it for a second and say... "Sure, why not?"... Congratulations, you just got upsold.

Well, when it comes to upselling to your current clients, that phrase rings true!

Upselling is the act of offering your clients additional products or services that complement what they're already purchasing from you.

It's a strategy that has been used by businesses for decades, and for good reason... IT WORKS!

Imagine you run a coffee shop now...

Your regular customers come in every day and order their favourite cup of coffee, you notice that some of them always order a pastry to go with it. This is a prime opportunity for upselling...

You could suggest a new pastry that they might enjoy or offer them a discount if...

Have you ever heard the saying...

"Cold calling is dead!"...

Well guess what...

It's a complete & utter LIE!

The only people who say that, are people who are TERRIFIED of rejection & too scared to pick up the phone & start dialling!

And there's a few other reasons that go along with that like...

They're just not good at it!

Maybe they lack confidence in their product or service, or they struggle with objection handling.

Maybe they just don't have a good script or they're not personable on the phone.

Cold calling, the bane of many salespeople's existence.

But don't let their fear and lack of skill fool you, cold calling is still an essential part of sales.

Would you believe me when I tell you cold calling is still one of the most effective ways to make serious BANK in sales?

I still cold call everyday btw!

Think about it this way, people are so use to these internet guru's taking their money without even taking the time out to actually build a relationship with them...

...

So today...

I wanted to give you a nugget of GOLD that will literally help your sales & business EXPLODE!

You ready?...

I hope so, fasten your seatbelt, tighten your pants, put your phone on airplane mode because...

There's about to be a serious knowledge bomb dropped on your lap & get this...

You can pull the pin & use it to your advantage or you can leave the pin in & let it rust in an old cabinet in a bunker, somewhere down under...

So let's get into it shall we?...

Basically, I get a lot of business owners ask me, what are the benefits of tightening your entire sales process & I know you might be thinking that too, so I just wanted to let you know quickly, as it may help you take your business to the next level...

The thing is, they say...

Marketing & sales is the same for any & every business, it's just the product that's different, whether thats a course, a physical product, education, Coca Cola, McDonald's, cars, ANYTHING & you know...

Right guys...

Today, we want to talk about something that's so taboo that your parents might not agree with this relationship & may have end up arranging the marriage for you themselves!

You know what I'm talking about...

It's a conversation that's always swept under the rug, especially in business.

Everyone wants to pretend it's not an important conversation, but no one wants to face the big fat hairy woolly mammoth in the room!

And that is...

The importance of sales and marketing teams working together!

Yes, I know what you're thinking...

"Sales & Marketing? The odd couple of the business world?"

The couple at the wedding in the corner that don't really like each other but they know...

They'd be lost without each other, so they put their differences aside just for the kids!

But, hold on, we're about to turn that notion on its head and show you why these two teams should be best friends & wedded in holy matrimony, till death do them part.

You see, sales and marketing...

So, you're probably thinking...

"What's this magic trick that get's anyone to say YES to you?"

Just to let you know it's not a magic trick & you don't need to be a super Sayan salesperson to pull this off.

All you need to do is learn one trick & one trick alone that will help you close more deals in sales.

So what is that trick you ask?

Ok it's not a trick its an easy technique that anyone can learn & add into their sales conversation, so what is it?

TRIAL CLOSES!

What are trial closes exactly?

Trial closes are small closes & questions you slot into every conversation & or sales encounter to test your prospects warmth & to also get them in the habit of saying yes to you because...

Human beings are creatures of habit, & habits are formed & once they are formed, they are very hard to break!

So, whenever you engage in conversation with someone especially in a sales situation & you want to genuinely help someone resolve their problems by way of your...

Ok, so todays newsletter is all about giving you some serious sales tactics that F***king WORK!

No fluff, just pure tactics to help you SELLMORE!

So here goes...

Selling is a delicate balance of understanding what to say and when to say it, am I right in saying?

One of the most important aspects of selling especially cold calling is asking the right questions. Asking questions not only helps you understand your prospect's needs and pain points, but it also helps build rapport and trust. By asking questions, you can gather important information about your prospect's budget, decision-making process, and buying habits.

Now when you ask your prospects questions it's important you let your prospect speak, collect the data, address what they just said, talk about that for a second & use that to lead you into your next question & how by doing this it helps build rapport, helps you know how to sell to your prospects, what to sell them & what their affordability may be, whilst...

Imagine yourself in the shoes of a prospect...

They're in the market for a new product or service, and they're considering a few different options. As they research and compare their options, they come across a salesperson who seems to know everything there is to know about not only their own offering, but also those of their competitors.

You would think...

This guy is a serious professional, am I right in saying?

This salesperson is able to provide detailed comparisons and explain the unique advantages of their own offering in the context of the entire market.

Well, This salesperson could be you!

As a sales professional, it's crucial to be perceived as an industry expert, why?

It helps you to anticipate and address objections, and to establish yourself as a trusted advisor to your customers. Additionally, being an industry expert can help you to identify new business opportunities, and to stay current on industry trends and developments. This can give you a competitive edge and...

So, You're reading this newsletter today because you want to know how to create consistent income & consistently close more deals for yourself, am I right in saying?

You're probably experiencing or have experienced the biggest killer of sales people, business owners or any self employed person which is...

FEAST OR FAMINE!

Within your first few months on the job you started earning more money than you knew what to do with but then something happened...

THE RIVER DRIED UP!

The water supply dried up, the crops died & you were left hungry!

You're probably thinking...

How do I know this? Well, have you ever heard the saying... "Been there, got the T-shirt!"

I have that T-shirt  hanging in my office starring me in the face making sure I never experience a famine EVER AGAIN!

Now, As a sales professional, business owner or self employed individual one of the keys to success is having a consistently full pipeline. A full pipeline ensures a steady stream of potential deals &...