MASTER COLD CALLING WITH THIS STRATEGY!

Ok, so todays newsletter is all about giving you some serious sales tactics that F***king WORK!

No fluff, just pure tactics to help you SELLMORE!

So here goes...

Selling is a delicate balance of understanding what to say and when to say it, am I right in saying?

One of the most important aspects of selling especially cold calling is asking the right questions. Asking questions not only helps you understand your prospect's needs and pain points, but it also helps build rapport and trust. By asking questions, you can gather important information about your prospect's budget, decision-making process, and buying habits.

Now when you ask your prospects questions it's important you let your prospect speak, collect the data, address what they just said, talk about that for a second & use that to lead you into your next question & how by doing this it helps build rapport, helps you know how to sell to your prospects, what to sell them & what their affordability may be, whilst lowering their sales resistance & getting them to buy into you easier.

However, it's important to remember that selling is not just about what you say, but also about what you don't say. In fact, it's estimated that 80% of selling is about what you don't say and only 20% is about what you do say. This means that it's important to be strategic in the questions you ask and the information you share, but when you do speak you can't ramble on, you need to stay on topic & you need to validate what the prospect has just said, address it & then lead into your next qualifying question.

Now you're probably thinking, "yeah but what about when I start the cold call, how do I get into qualifying with ease?"

I'll tell you now...

To make sure you can get into qualifying questions with ease, one key strategy for lowering sales resistance and building rapport is to make your prospect laugh within the first 5 seconds of the call. Laughter immediately lowers resistance and makes it easier for you to connect with your prospect. If you can make someone laugh, you can make them buy.

One thing I personally use when I'm on a cold call, I would ask them, have they heard of me before, which 9/10 they would say no & then I would say...

"I'm not going to lie (NAME), I'm a little bit disappointed in you, but what can we do lol".

This immediately disarms them & makes them laugh because they don't expect a complete ransomer to be that cheeky & once they laugh you have them engaged & more open to listen to you, where you can then start to lean into qualifying questions.

Now here's something that most sales people get wrong...

They think that they need to ask a load of questions & then get into a presentation but what they don't understand is that everyone is use to this & knows "Here he goes trying to sell me now!".

What you want to do is master your sales scripts & presentation & then start to disect it, so every time you ask a question, the person responds & then you validate their response, you want to use that response & validation to take a piece of your presentation that you know addresses that problem & smoothly transition into that part of the presentation & then lead into another question, what this does is...

It removes the selling environment & turns it into a conversation that is strategically guided buy you!

You ask the questions, uncover the pain points & needs, validate them, amplify them & present a solution by saying something like...

"You know what, it's funny you say that, I had a guy 3 weeks ago who said the exact same thing, he said he was struggling with X,Y, Z, thankfully enough he joined & since then we were able to solve that for him by doing X, Y , Z, Now tell me (NAME), How long have you been experiencing this for?..."

See what I did there?

It's about taking the data they give you, equipping it to your presentation, a jones effect, your solution then leading into your next question, this keeps the selling under the radar & engages them in a meaningful conversation making them feel heard!

It's important to remember that selling is a conversation, not a series of questions followed by a presentation. Asking too many questions can be annoying and can actually turn off your prospect. Instead, use your questions to gather information and then address their concerns and pain points through conversation.

By doing this, you'll be able to get your prospects to buy into you easier, open up to you more & lead them through a conversation & to a close with ease as it eliminates the entire sales environment & turns it into 2 friends having a conversation.

I hope this helps & if you try it please let me be the first to know about your experience with these strategies & all the extra deals you close!

If you liked these strategies & you want access to more of these on a daily basis, I have opened an enclosed group where I release sales tips like these on a DAILY basis FREE of charge!

Everyone who has joined so far has already started to see positive growth in their sales & earnings & so could you!

Here is where you can join, just click the link below...

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Hope it helps & remember let me know how you get on with these strategies...

Oh & remember...

Let's Grow, Scale & Sell...

Your Brother...

Santino Santoro