Listen up!

Because I'm about to drop some serious knowledge bombs on you & you're not gonna know what hit ya!

Are you ready? Good!

Because we're going to talk about the importance of upselling to your current clients and why it's...

THE EASIEST SALE YOU'LL EVER MAKE!

Let's face it...

Selling to someone who already loves your product or service is like shooting fish in a barrel.

These people are already loyal to your brand and trust you, so it's a no-brainer to offer them more things to make their lives even better.

And the best part?...

They'll actually thank you for it!

But here's the thing...

You should never just sell to them once and stop there.

That's like eating one Dorito and calling it a day, it's just not gonna happen...

It's important for the longevity of your business and the satisfaction of your customers that you constantly upsell to them and give them new tools and offers that build upon the original thing you sold them.

Think of it like a value ladder...

You start...

Are you leaving money on the table?...

Ever heard the phrase...

"The easiest sale you'll ever make"?...

Imagine this scenario...

You walk into a coffee shop and order a latte. The barista tells you...

"Would you like to add a shot of vanilla syrup for an extra 50 cents?"

You think about it for a second and say... "Sure, why not?"... Congratulations, you just got upsold.

Well, when it comes to upselling to your current clients, that phrase rings true!

Upselling is the act of offering your clients additional products or services that complement what they're already purchasing from you.

It's a strategy that has been used by businesses for decades, and for good reason... IT WORKS!

Imagine you run a coffee shop now...

Your regular customers come in every day and order their favourite cup of coffee, you notice that some of them always order a pastry to go with it. This is a prime opportunity for upselling...

You could suggest a new pastry that they might enjoy or offer them a discount if...

Have you ever heard the saying...

"Cold calling is dead!"...

Well guess what...

It's a complete & utter LIE!

The only people who say that, are people who are TERRIFIED of rejection & too scared to pick up the phone & start dialling!

And there's a few other reasons that go along with that like...

They're just not good at it!

Maybe they lack confidence in their product or service, or they struggle with objection handling.

Maybe they just don't have a good script or they're not personable on the phone.

Cold calling, the bane of many salespeople's existence.

But don't let their fear and lack of skill fool you, cold calling is still an essential part of sales.

Would you believe me when I tell you cold calling is still one of the most effective ways to make serious BANK in sales?

I still cold call everyday btw!

Think about it this way, people are so use to these internet guru's taking their money without even taking the time out to actually build a relationship with them...

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