So, you're probably thinking...

Is persuasion something I really need to master & isn't it manipulative, why would I want to master something like that?

The thing is...

Persuasion is probably the most positive & rewarding skill you could ever master in your entire life! (Big claim I know)

Why you ask?!

Well, first of all the highest earners in the world are the most persuasive people. But that's not why you need to master it, there's actually a less material & more beneficial & more rewarding reason that you need to be able to move & persuade people.

Are you ready for this?...

See, you may think that persuading people is about manipulating them into doing things for you, for your own benefit & gain & if I'm honest with you, that's the furthest thing from the truth!

Persuading people is all about getting them to do things for themselves & getting them to take action on the hard decisions they know they need to take action on, in order for them to...

So...

If you're reading this you're probably wondering...

What has the economy really got in store for us business owners & sales professionals in 2023?

And you're probably also thinking...

• Will sales dry up for businesses?
• Will businesses survive?
• Is it going to be harder to make sales?

Well I'm going to let you in on a little secret...

I have been selling for nearly 10 years now & I have sold in B2B & B2C industries & the one thing I have learned is that no matter the economy...

PEOPLE ALWAYS BUY STUFF!

But...

What they buy & how they buy things, changes.

Because the economy effects everyone in some shape or form, it also effects their buying decisions & people start to weigh up the pros & cons of their purchases & because of the mentality shift in peoples minds it means us as business owners & sales professionals need to shift how we sell things, meaning...

We need to find new ways to position our offers within the new economy & how we...