In the bustling world of sales, there's a lot of salespeople who have a burning desire to succeed in their careers, but not many understand that mastering the art and science of sales prospecting was is ticket to achieving greatness.

Why it Matters:

When I started in sales I understood that sales prospecting was the heartbeat of this profession. It was the key to unlocking a world of opportunities, and here's why it matters so much:

Nurturing the Sales Pipeline: I realised that to keep a sales pipeline flowing smoothly, I needed to continuously find new potential customers. These fresh leads were like streams feeding into a river, driving conversions and revenue for the business.

Efficient Resource Allocation: I knew that time is the most precious resource. I couldn't afford to waste it on leads that weren't likely to convert. Prospecting helped me allocate my sales efforts where they were most likely to yield results, ensuring that every minute counted.

Market Expansion: in my...

So, you're probably thinking...

Is persuasion something I really need to master & isn't it manipulative, why would I want to master something like that?

The thing is...

Persuasion is probably the most positive & rewarding skill you could ever master in your entire life! (Big claim I know)

Why you ask?!

Well, first of all the highest earners in the world are the most persuasive people. But that's not why you need to master it, there's actually a less material & more beneficial & more rewarding reason that you need to be able to move & persuade people.

Are you ready for this?...

See, you may think that persuading people is about manipulating them into doing things for you, for your own benefit & gain & if I'm honest with you, that's the furthest thing from the truth!

Persuading people is all about getting them to do things for themselves & getting them to take action on the hard decisions they know they need to take action on, in order for them to...