Imagine yourself in the shoes of a prospect...
They're in the market for a new product or service, and they're considering a few different options. As they research and compare their options, they come across a salesperson who seems to know everything there is to know about not only their own offering, but also those of their competitors.
You would think...
This guy is a serious professional, am I right in saying?
This salesperson is able to provide detailed comparisons and explain the unique advantages of their own offering in the context of the entire market.
Well, This salesperson could be you!
As a sales professional, it's crucial to be perceived as an industry expert, why?
It helps you to anticipate and address objections, and to establish yourself as a trusted advisor to your customers. Additionally, being an industry expert can help you to identify new business opportunities, and to stay current on industry trends and developments. This can give you a competitive edge and...
So...
If you're reading this you're probably wondering...
What has the economy really got in store for us business owners & sales professionals in 2023?
And you're probably also thinking...
Well I'm going to let you in on a little secret...
I have been selling for nearly 10 years now & I have sold in B2B & B2C industries & the one thing I have learned is that no matter the economy...
PEOPLE ALWAYS BUY STUFF!
But...
What they buy & how they buy things, changes.
Because the economy effects everyone in some shape or form, it also effects their buying decisions & people start to weigh up the pros & cons of their purchases & because of the mentality shift in peoples minds it means us as business owners & sales professionals need to shift how we sell things, meaning...
We need to find new ways to position our offers within the new economy & how we...
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